[DETAILS]

TYPE Art Direction, Social Campaign

BRAND Valentino Beauty

CREATIVE NOTES Art direction for the global digital launch of Valentino Beauty on TikTok. Built a creator-led campaign around the brand's iconic red lip — close-up and macro video paired with a Labrinth remix — with collaborators including Bella Poarch, Aquaria, and Allison Ponthier. High-fashion sensibility translated into native social content that felt elevated without losing the platform.

FORMAT Commission

CREDITS Qulture Agency, Creative Direction by Ryan Barone