[DETAILS]

TYPE Art Direction

BRAND Supergoop!

CREATIVE NOTES Inspired by the visual language of retro daytime television — saturated color, feel-good energy, familiar formats — the creative turned SPF education into entertainment. Sharp humor, optimistic art direction, and a tone that turned a prevention message into something people actually wanted to see. Timed to Skin Cancer Awareness Month, the campaign extended into real-time digital takeovers triggered by live weather data — meeting audiences in the moment it mattered most.

FORMAT Commission

CREDITS Qulture Agency, Creative Direction by Ryan Barone