[DETAILS]

TYPE Art Direction, Social Campaign

BRAND Prada

CREATIVE NOTES Art direction for a global creator-led campaign for Prada Paradoxe. Built a creative concept rooted in the photo dump aesthetic — using its raw, unfiltered format to surface the contradictions that make people individual. A direct extension of the fragrance's Never the Same, Always Myself message, the campaign directed creators across markets to produce stills and video that felt native to social platforms while holding the visual standard of Prada's own imagery.

FORMAT Commission

CREDITS Qulture Agency, Creative Direction by Ryan Barone